Costolo gave an interesting analogy, in that the ‘tweet’ is the atomic unit of Twitter. “When we scale promoted tweets, the inventory available to us is monumental”, said Costolo. “Even a super-small volume of promoted tweets to any individual active user will result in a massive scale for us.
– Twitter’s Promoted Tweet ads now on all clients & platforms - Twitter (via thenextweb) Via The Next Web
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Posted on Friday September 9th
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